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By Sandra M. Oliver,Sandra Oliver

A daring addition to current literature, this booklet offers an exceptional evaluation of company communique. Taking an interdisciplinary method, it deals readers the in-depth research required to really comprehend company verbal exchange, company method and company affairs in addition to the proper public family members issues.

With a fresh new method of this subject, the authors problem reductionist perspectives of company communique, offering persuasive facts for the concept that with out an organizational verbal exchange approach, there is not any company strategy.

Written by way of a magnificent record of overseas gurus, the textual content is definitely illustrated with modern case stories, drawing out the main pertinent best-practice results of theoretically dependent functions. Its 4 sections cover:

  • national communication

  • international communication

  • image, identification and attractiveness management 

  • the destiny for company verbal exchange conception and practice.

This is an important one-stop reference for all lecturers, practitioners and scholars looking to comprehend company communique and public relations.

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A Handbook of Corporate Communication and Public Relations by Sandra M. Oliver,Sandra Oliver

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